Hey guys! To be honest, I don’t have much, that paper was eating me alive! I get a bit silly on the commercial descriptions, my brain is totally fried.
Promotion: Objective and Message type :
Specialized yet affordable chocolate, mostly bought as gifts for others. The product is widely-available yet presents itself as exclusive and expensive chocolate, the perfect gift for any holiday. FM is about tradition, Chicago, and excellent chocolate.
Fannie May Commercial: http://www.youtube.com/watch?v=ALyhgQWS1yM
Yo this is so classy, it makes me want to sit back in my velvet armchair in my velvet robe while drinking champaign. Do you hear that cool jazz music in the background? Fannie May is an affordable chocolate, we all know that. You can get it at Jewels. But this commercial says, hey, we might be cheap, but we’re the ~classiest cheap out there. Yes, my friend: you, too, can have expensive chocolate without the strain on your finances! Like in this one: http://www.youtube.com/watch?v=W43VM5jnGno&feature=related
Decadence. Luscious. These are not your everyday words to describe everyday chocolate. This is some fine-ass chocolate and you’re going to enjoy every. Single. Bite.
Contrary to everything I just said, THIS shows up http://www.youtube.com/watch?v=meuZtZQ4Pvw&feature=related
WHAT IS THIS EVEN. WHY IS MY FOOD DANCING. Okay so there are like 10 of these for each of their special chocolates, which is awesome, and it’s all a promo to make your own dancing chocolate online. It was for their holiday chocolates last year. The only reason I can think to even possibly make this happen is to be hip and cool. Fannie May has been around for about 90 years, so this could be an attempt to join the new age. Kind of like those Californian raisins, although those scared the shit out of me too. Animated food is never a good thing. Anyway, since there is really no other information about this, I’m guessing this is an abandoned campaign, which is a great. Besides some ~jazzy music, this really has nothing to do with Fannie May and what they had been previously saying, maybe other than the fact that they’re cheap. They were trying to promote individual types of their chocolate, yeah, I get that. But the cool jazzy commercials were saying this was a classy chocolate, and this dancing thing is downright silly. Fannie May is not silly.
Oh fannie may, you’re not big in commercials, are you? Mostly when I look them up online, I get coupons from various cash-saving websites, which only emphasizes how widely-available they are.
